Off
The
Press.
Thinking from HJK Consulting published beyond this site. Selected features and editorial placed in regional and international media.
The Decentralisation of the Ad Agency — Redefining Creativity in a Connected World
An examination of how the traditional agency model is shifting and what it means for brands, clients and creative practitioners navigating the change.
Read on Media Update → Daily Silicon ValleyDigital Branding: An Expert's Perspective
A feature interview on digital brand strategy, how organisations can build meaningful presence in an increasingly connected world, and what separates brands that lead from those that follow.
Read on Daily Silicon Valley →Thinking
Out
Loud.
Advertising Talks to Customers. Integrated Marketing Communications Talks to Everyone Who Decides.
Every business is judged by more people than it sells to. Integrated marketing communications is the discipline of reaching all of them with one story.
Reputation Is Not Built in a Crisis. It Is Spent in One.
Every organisation will face a moment of pressure. What matters is what you built before it arrived.
Read Article → Strategy · Market InsightThe Namibian Market Is Small. That Makes Communication More Critical, Not Less.
The assumption that a small market means a forgiving one is wrong. It is the opposite.
Read Article → Strategy · MeasurementIf You Cannot Measure It, You Cannot Defend the Budget.
The marketing budget is always first on the list when costs need to come down. There is one reliable way to change that.
Read Article → Brand · NarrativeYour Brand Has a Narrative. Whether You Wrote It or Not.
Silence is not neutral. It is a vacancy that your market will fill.
Read Article → Reputation · Executive PositioningExecutive Visibility Is a Communications Strategy, Not a Vanity Project.
The most underutilised communications asset in most Namibian organisations is the person at the top.
Read Article →